Privacy Policy - LeadGuard360

Privacy Policy

LeadGuard360™
A Product of More Leads Online, LLC
Effective Date: January 15, 2025
Last Updated: January 15, 2025

1. Introduction

More Leads Online, LLC ("Company," "we," "us," or "our") operates the LeadGuard360™ platform (the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services.

By using the Services, you consent to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Services.

We reserve the right to make changes to this Privacy Policy at any time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

2. Information We Collect

2.1 Information You Provide to Us

Account Registration:

  • Name and contact information (email address, phone number)
  • Company or organization name
  • Job title and role
  • Password and security credentials

WISP Wizard and Compliance Assessment:

  • Business information (industry type, number of employees, locations)
  • Risk assessment responses
  • Compliance questionnaire answers
  • Technical environment details
  • Security control implementations

FORGE Vulnerability Scanner:

  • Domain names and IP addresses
  • Email addresses for breach monitoring
  • Network configuration details
  • SSL/TLS certificate information

TRACY Training Platform:

  • Employee names and email addresses
  • Training completion data
  • Assessment scores and progress
  • Role-based access requirements

VICTOR Vendor Management:

  • Vendor names and contact information
  • Vendor security assessments
  • Third-party risk evaluations

IRIS Incident Response:

  • Incident reports and security event details
  • Breach investigation records and evidence
  • Response actions and remediation steps
  • Incident timeline data and chain of custody
  • Notification templates and communication records
  • Stakeholder communication logs
  • Forensic data and analysis results

Payment Information:

  • Billing name and address
  • Payment method details (processed by our payment processor)
  • Wire transfer information (for Lifetime Access customers)
  • Tax identification information (if applicable)

Customer Support:

  • Support ticket contents
  • Communication history
  • Attachments and files shared with support

2.2 Information Collected Automatically

Usage Data:

  • Pages visited and features used
  • Time spent on the platform
  • Click patterns and navigation paths
  • Search queries within the platform

Device and Browser Information:

  • IP address
  • Browser type and version
  • Operating system
  • Device type and screen resolution
  • Language preferences

Cookies and Tracking Technologies:

  • Session identifiers
  • Authentication tokens
  • Preference settings
  • Analytics data

2.3 Information from Third Parties

Payment Processors:

  • Transaction confirmations
  • Payment status updates
  • Fraud prevention data

Security Scanning Services:

  • Publicly available vulnerability data
  • SSL/TLS certificate details
  • DNS and WHOIS information
  • Breach database information

Authentication Providers:

  • OAuth profile information (if applicable)
  • Single sign-on credentials

3. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery:

  • Provide and maintain the Services
  • Generate customized WISPs and compliance documents
  • Perform vulnerability scans and security assessments
  • Deliver training modules and track completion
  • Manage vendor risk assessments
  • Guide incident response and breach management
  • Generate incident documentation and notifications

Account Management:

  • Create and manage your account
  • Authenticate users and prevent unauthorized access
  • Process subscription payments
  • Send service-related notifications

Communication:

  • Respond to your inquiries and support requests
  • Send important updates about the Services
  • Provide technical support and troubleshooting
  • Send marketing communications (with your consent)

Analytics and Improvement:

  • Analyze usage patterns to improve the Services
  • Develop new features and functionality
  • Conduct research and data analysis
  • Monitor and analyze trends

Compliance and Legal:

  • Comply with legal obligations
  • Enforce our Terms of Service
  • Protect against fraud and abuse
  • Respond to legal requests and prevent harm

Security:

  • Monitor for security incidents
  • Investigate and prevent unauthorized access
  • Maintain the security and integrity of our systems

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service Providers:

We share information with third-party service providers who perform services on our behalf, including:

  • Cloud hosting providers (AWS, Google Cloud)
  • Payment processors (Stripe)
  • Email service providers
  • Analytics providers (Google Analytics)
  • Security scanning services
  • Customer support tools

Business Transfers:

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

Legal Requirements:

We may disclose your information if required to do so by law or in response to:

  • Valid legal processes (subpoenas, court orders)
  • Government or regulatory requests
  • Requests to protect our rights, property, or safety
  • Requests to prevent fraud or illegal activity

With Your Consent:

We may share your information with third parties when we have your explicit consent to do so.

Aggregated or De-identified Data:

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

5. Data Retention

We retain your information for as long as necessary to provide the Services and fulfill the purposes outlined in this Privacy Policy.

Retention Periods:

Data Type Retention Period Purpose
Account Information Active account + 90 days after termination Service delivery and support
Generated WISPs Active account + 1 year after termination Historical access and compliance
Scan Results 2 years from creation Trend analysis and comparison
Training Records 3 years from completion Compliance documentation
Incident Response Records 7 years from incident closure Legal and regulatory compliance
Payment Records 7 years from transaction Tax and accounting requirements
Support Tickets 3 years from closure Quality assurance and legal compliance

After the retention period expires, we will delete or anonymize your information. We may retain certain information for longer periods if required by law or to protect our legal rights.

6. Data Security

We implement reasonable administrative, physical, and technical safeguards designed to protect your information against unauthorized access, disclosure, alteration, and destruction.

Security Measures Include:

  • Encryption of data in transit (TLS 1.2+) and at rest
  • Regular security assessments and penetration testing
  • Access controls and authentication requirements
  • Employee training on data protection
  • Monitoring for security incidents
  • Regular backups and disaster recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Responsibility:

You are responsible for maintaining the security of your account credentials and for any activities that occur under your account. Please notify us immediately at [email protected] if you suspect any unauthorized access.

7. International Data Transfers

Our Services are operated from the United States, and your information is stored on servers located in the United States. If you are accessing the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

By using the Services, you consent to the transfer of your information to the United States and the application of United States data protection laws.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

8.1 General Rights (All Users)

Access: You may request access to the personal information we hold about you.

Correction: You may request that we correct inaccurate or incomplete information.

Deletion: You may request deletion of your personal information, subject to certain exceptions.

Export: You may request a copy of your information in a portable format.

Opt-Out: You may opt out of marketing communications at any time.

8.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.

Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.

Right to Correct: You have the right to request correction of inaccurate personal information.

Right to Opt-Out of Sale: We do not sell your personal information. If our practices change, we will update this Privacy Policy and provide you with an opportunity to opt out.

Right to Limit Use of Sensitive Information: We do not use or disclose sensitive personal information for purposes other than those permitted under California law.

Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

8.3 Virginia, Colorado, Connecticut, and Utah Residents

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights under your state's consumer privacy law, including:

  • Right to confirm whether we process your personal information
  • Right to access your personal information
  • Right to correct inaccuracies in your personal information
  • Right to delete your personal information
  • Right to obtain a copy of your personal information in a portable format
  • Right to opt out of targeted advertising (we do not engage in targeted advertising)
  • Right to opt out of the sale of personal information (we do not sell personal information)

8.4 European Economic Area (EEA) and United Kingdom Residents (GDPR)

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing:

  • Performance of contract with you
  • Legitimate interests in operating and improving our Services
  • Compliance with legal obligations
  • Your consent (where required)

Additional Rights:

  • Right to object to processing based on legitimate interests
  • Right to data portability
  • Right to withdraw consent (where processing is based on consent)
  • Right to lodge a complaint with your local data protection authority

8.5 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: [email protected]
Mail: More Leads Online, LLC, 20 Portsmouth Ave STE 1 #400, Stratham, NH 03885
Phone: (629) 226-6800

We will respond to your request within the timeframes required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.

9. Children's Privacy

Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

If you believe we have collected information from a child under 18, please contact us immediately at [email protected].

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your use of the Services and to improve your experience.

10.1 Types of Cookies We Use

Essential Cookies:

  • Required for the Services to function
  • Authentication and security
  • Cannot be disabled

Analytics Cookies:

  • Help us understand how users interact with the Services
  • Collect aggregated usage data
  • Can be disabled through browser settings

Preference Cookies:

  • Remember your settings and preferences
  • Improve user experience
  • Can be disabled through browser settings

10.2 Cookie Details

Cookie Name Purpose Duration Type
session_id Maintain user session Session Essential
auth_token User authentication 30 days Essential
preferences Store user settings 1 year Preference
_ga Google Analytics 2 years Analytics

10.3 Cookie Management

Most web browsers allow you to control cookies through their settings. You can:

  • Delete existing cookies
  • Block cookies from being set
  • Receive notifications when cookies are set

Note that disabling certain cookies may affect the functionality of the Services.

Browser Cookie Settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Options > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Privacy > Cookies

Opt-Out of Analytics:

Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

11. Third-Party Links

The Services may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to those third parties. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services before providing them with your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Post the updated Privacy Policy on this page with a new "Last Updated" date
  • Send an email notification to the address associated with your account
  • Provide prominent notice on the Services (for material changes)

Your continued use of the Services after the effective date of an updated Privacy Policy constitutes your acceptance of the changes. If you do not agree to the updated Privacy Policy, you must stop using the Services.

13. California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

14. Nevada Residents

Nevada residents have the right to opt out of the sale of certain covered information collected by website operators. We do not sell your covered information as defined under Nevada law. If you are a Nevada resident and have questions, please contact us at [email protected].

15. Accessibility

We are committed to making this Privacy Policy accessible to all users. If you have difficulty accessing this Privacy Policy due to a disability, please contact us at [email protected] or call (629) 226-6800, and we will provide the information in an alternative format.

16. Data Protection Officer

For questions about this Privacy Policy or our data practices, you may contact our privacy team:

Privacy Contact:
More Leads Online, LLC
Attention: Privacy Officer
20 Portsmouth Ave STE 1 #400
Stratham, NH 03885

Email: [email protected]
Phone: (629) 226-6800

17. Automated Decision-Making

We do not use your personal information for automated decision-making that produces legal effects or similarly significant effects concerning you, except as necessary to provide the Services (e.g., automated vulnerability scoring).

19. Contact Information

If you have questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

More Leads Online, LLC
20 Portsmouth Ave STE 1 #400
Stratham, NH 03885

Phone: (629) 226-6800
Email: [email protected]
Website: https://leadguard360.com

© 2025 LeadGuard360TM. A product of More Leads Online, LLC. All Rights Reserved.
📍 Based in Stratham, NH 📞 (629) 226-6800 ✉️ [email protected]

FTC Disclaimer: LeadGuard360™ helps implement safeguards and automation tools

but does not provide legal advice. Always consult a licensed attorney for legal matters.

🔒 Data is encrypted in transit. Hosted on secure U.S. servers.